Digital Marketing Services



From the desk of William Cassidy
May, 2022

Hi! My name is Bill Cassidy and I’m a business and mindset coach who specializes in growth and prosperity via digital marketing – and simplicity.

Although I still want to talk with you to discuss the solutions that are best for your business, I wanted to offer up some ideas of what you can be doing digitally to help your business grow faster.

So, because it’s always about the customer, I’ve decided to list some digital marketing services loosely ordered by the customer’s journey.

But, before I get into the list I want to remind you that it’s important to know that not all of these services are necessary for you to grow your business and profits.

You don’t want to waste your time, energy and money complicating the simple traffic and conversion system.

Digital Marketing Services

BTW, I’m certified by in all of the following, so here goes…

  • Copywriting
  • Paid Traffic/Customer Acquisition
  • Content Marketing:
  • Social Media Marketing:
  • Search Marketing
  • Sales Funnel Conversions/Customer Value Optimization
  • Email Marketing
  • Optimization & Testing
  • Data & Analytics
  • Community Management

Another service that may benefit you that isn’t listed above because it’s not a DigitalMarketer certification course is Authority Marketing.

Authority Marketing is by far the most beneficially effective digital marketing service you can employ to accelerate your business’s growth, revenue and profits.

Think of Authority Marketing as an advanced positioning strategy. It enables you skip a lot of needless work to immediately position yourself as an industry expert.

That means that you can instantly have credibility and trust.

Then, add some content that allows people to know and like you and you then have all the components to quickly convert traffic into prospects, into leads, into customers and then into repeat customers.

The other thing not listed above that benefits you and is a component of Authority Marketing that deserves to be mentioned is publishing.

Here I’m not just speaking about updates and blog posts, but more impressive and credibility building publishing like books and products.

Digital Marketing Toolbox

Although I’m a generalist, if I had to say what I specialized in, I’d probably have to say Customer Value Optimization through Paid Ads and advanced positioning and publishing.

That gives me a big toolbox to help business owners.

To leverage digital marketing and grow your business you need to have the infrastructure to convert traffic into paying customers; that’s your conversion funnel.

Customer Value Optimization requires not just the infrastructure but the ability to write effective copy. It requires the ability to set up tracking and testing, the ability to analyze the data and make the appropriate changes to optimize your customer’s value.

Paid ads utilizes effective copy to entice targeted, potential prospects to visit your sales funnel.

Advanced positioning and publishing puts your digital marketing on steroids.

Also, it can increase your conversions on all of your marketing material – forever.

As you can see, you have a lot of options to grow your business using digital marketing services.

Digital Marketing Strategy

So, let’s talk and put together the digital marketing strategy that’s right for you.

There is no cost or obligation.

I won’t try to sell you.

I will help you and if you want me to help you more, we’ll work something out.

So, click the button below and let’s start leveraging proven digital marketing systems and strategies to grow your business, revenue and profits faster and with less wasted time, energy and money.




To your growth & prosperity,
Bill Cassidy
Business & Mindset Coach
William Cassidy